Rare Carat Review – Is It Really The Smarter Way to Buy Diamonds?

I talk quite a bit about jewellery here on the blog, after all the engagement ring and wedding rings are one of the only things that you will keep and wear for he whole of your married life. There are so many jewellery suppliers out there but today I am delighted to introduce you to Rare Carat and give you a review of their on line store. But first I need to tell you more about who Rare Carat is.

rarecarat.com is a fast growing online retailer of diamond products. They brand themselves as the “smart way” to buy a diamond, because they provide expert guidance to select the best diamond for one’s budget.
The company mainly sells engagement rings and wedding bands, but also earrings, tennis bracelets, diamond necklaces and other Jewelry.
All their Jewelry products are offered in an ethically-sourced natural diamond version, or in a more economical lab grown diamond version.
Rare Carat is based in the US, and ships to the US and to Canada.

Rare Carat Review - The Smarter Way to Buy Diamonds

A Brief History

When they launched as a small start up in 2016, Rare Carat started as a diamond search engine powered by artificial intelligence. The company grew very fast, and in 2019 they successfully morphed into a real retailer, which sells their own products and guarantees the quality of their products. You can either Shop Diamonds or Shop Lab Diamonds and thanks to their wonderful customer service, the  Rare Carat reviews have consistently been excellent.

Rare Carat Reviews

One common pattern that can be read in the online Rare Carat Reviews is how helpful the customer support staff is. They have over a hundred gemmologists (diamond experts) on staff, who are instructed to give unbiased advice.

Many customers express their appreciation for the high quality and value of the diamonds they purchase. They frequently mention how Rare Carat’s selection exceeded their expectations regarding brilliance, clarity, and overall beauty, all at competitive prices.

A recurring theme in customer feedback is the transparency and honesty that Rare Carat offers. Customers appreciate the no-pressure environment and the clear, straightforward information provided, which helped them make informed decisions without feeling overwhelmed or misled.

Products on offer

  • Natural Diamonds
  • Lab Diamonds
  • Moissanite
  • Engagement Rings & Settings
  • Wedding bands
  • Necklaces
  • Earrings
  • Bracelets

Services on offer from Rare Carat

Online Diamond Marketplace: At the core of Rare Carat’s offerings is its extensive online marketplace. Here, customers can browse a huge selection of diamonds from various reputable vendors. The platform allows for filtering by size, cut, colour, clarity, and other important characteristics, making it easy for customers to find the perfect diamond for their needs.

AI-Powered Diamond Recommendations: they employ advanced AI technology to provide personalized diamond recommendations. This tool analyzes customer preferences and budgets to suggest the best options, simplifying the decision-making process.

Price Comparison Tools: The company offers powerful price comparison tools that enable customers to compare diamond prices across different sellers, ensuring they get the best value for their money.

Expert Consultations: Recognizing the importance of expert guidance, they provide access to independent gemologists who offer unbiased advice to customers. This service ensures that buyers are well-informed and confident in their choices.

Diamond Certification and Appraisal: Rare Carat ensures that all diamonds sold through its platform are certified by reputable organizations. Customers can also avail of appraisal services for added assurance of their diamond’s quality and value.

Custom Jewelry Design: Apart from loose diamonds, they also caters to customers looking for custom-designed jewelry. Whether it’s engagement rings, wedding bands, or other fine jewelry, the company works with skilled artisans to bring customers’ unique visions to life.

Educational Resources: Rare Carat is dedicated to educating its customers. The company offers a wealth of resources, including buying guides, educational articles, and FAQs, to help buyers understand the intricacies of diamond purchasing. It is worth noting that the majority of these articles are authored by gemologists themselves.

The process

The first thing to do is design your ring. You can choose from so many possibly designs, different diamonds, different sizes and carats of stones, various metals…….the choice is pretty much endless! Then once you have submitted your order the team in the Rare Carat workshop will set to work on your one off creation. They use only the finest metals and perfect natural diamonds and lab grown diamonds, they hand craft each ring and each setting, they buff and polish and then dispatch your ring to you.

I had a play round with the website to see how it works and there really are endless possibilities.  From choosing the setting style, to the diamond shape, right down to the metal, you really can have anything you want.

Rare Carat Review - The Smarter Way to Buy Diamonds Rare Carat Review - The Smarter Way to Buy Diamonds Rare Carat Review - The Smarter Way to Buy Diamonds

Customers and users frequently commend the easy-to-navigate website and the innovative tools provided by Rare Carat, such as the AI-powered diamond search and comparison features. These tools have been highlighted as instrumental in helping customers find the perfect diamond effortlessly.

I also had a play around in the loose diamonds section, so I could really get to grips with what sort of diamonds were on offer, and Wow!!! what a choice and how much fun! from cut, to colour, to size, to the shape! I could have spent hours searching for my dream diamond…….if only I had an endless budget to work with!  I could shop for diamonds all day!

Rare Carat Review - The Smarter Way to Buy Diamonds

The price of a Rare Carat ring

Rare Carat is known for their very competitive prices which are often less than all the major online and offline retailers, their main competitors.
Even with these lower prices, their business model allows them to offer great quality products. This is reflected in their excellent Rare Carat Reviews. As of November 2023, they have an average rating of 4.9 on Google Reviews (over 1,939 reviews) and an astonishing average rating of 5.0 on TrustPilot (over 2,055 reviews).

Partnerships and endorsements by other industry figures.

Rare Carat Review - The Smarter Way to Buy Diamonds Rare Carat Review - The Smarter Way to Buy Diamonds


The Top Engagement Rings Styles from Rare Carat

So it’s all very well me going though the site and telling you which rings are my favourite, as fun as that would be!! Instead I asked Rare Carat which were their top sellers? Which styled prove the most popular with their customer base? What did people search for the most? More importantly what styles did people purchase the most?

Solitaire Engagement Ring

This Classic Solitaire setting is perfectly polished to showcase the Centre Diamond in all its beauty. A classic choice but completely timeless.

Due to the simplicity of the look, solitaires are extremely versatile when it comes to matching a wedding band. Almost any wedding band will pair beautifully with a solitaire, so if you really want multiple options, a solitaire engagement ring is a great choice. These rings also pair well with multiple clothing styles and will match any other type of Jewelry. They look great on everyone, from those with small hands to those with long fingers, and everyone in between.

A round solitaire engagement ring is, by far, the most classic and common, but that is just the beginning of the options for solitaires. Cushion cut solitaire engagement rings, emerald cut solitaire engagement rings, and pear-shaped solitaire engagement rings are all popular and possible options, as are rings with centre stones of literally any shape. Fancy-cut diamonds are easily integrated into solitaire settings for more uniqueness and beauty.

This particular ring comes in a choice of metals; Platinum, white gold, rose gold and yellow gold. You can change the diamond shape, from round t oval, diamond cut to pear cut. This style is what a lot of people think about when they think of a traditional diamond ring…….the things that dreams are made of!

Windy Solitaire Engagement Ring

Bianca Twist Style Solitaire

Halo Engagement Rings

The halo ring is a setting that encircles a centre gemstone in a collection of round pavé or micro-pavé diamonds (or faceted colour gemstones). These pavé stones flash with light and focus attention back on the center stone to create interest and draw people’s gaze to your ring.
A high-carat centre diamond looks enormous in a halo setting. And a quarter-, third- or half-carat diamond can look, by some estimates, as much as a half a carat larger. So no matter what your budget, a halo ring gives you a a great look.

The halo engagement ring made its debut in the 1920s, when the style known as Art Deco became prominent. Their current resurgence has rocketed halo rings to second place behind the classic solitaire as the most favoured style of engagement ring. Halo rings are almost as classic as solitaires, but with a stylish twist.
The most classic of halo rings is one with a big stone supported on a narrow, clean band. Consider a round colourless centre diamond circled by colourless pavé stones on a white gold or platinum ring. “White on white on white” creates a spectacular statement. This look is also a classic when paired with a princess- or cushion-cut centre diamond.

Zoey Twist Style Halo Engagement Ring

Layla Halo Engagement Ring

Pave Engagement Rings

The pavé setting is a ring setting that features small diamonds along the band of the ring. The French word translates to “paved,” and this Jewelry technique was named as such because it resembles a paved or cobblestone road. Pavé settings have been around for hundreds of years with notable designs dating back to the Georgian era.

The reason to go for a pavé setting comes down to two words: more sparkle. “Pavé settings are a great way to add additional sparkle to your ring. The diamonds are set in a way so there is minimal metal, keeping the focus on the centre stone. They can also be set on very thin bands, keeping your ring delicate in appearance. An obvious disadvantage of the pavé setting is its delicacy. While the prominent design of pavé-set rings are often favoured by brides-to-be because it accentuates the diamonds, it requires more maintenance than other styles.

Kennedy Pave Engagement Ring

Emily Diamond Twisted Pave Engagement Ring

three stone engagement rings

Three stone diamond rings, also known as trinity rings or trilogy rings, are rings with three diamonds set horizontally in a row. Popular as both engagement rings and anniversary rings, there are several different styles of three stone diamond rings to choose from. The three diamonds are usually the same size, but some designers use two different sizes, typically with a large central stone flanked by a pair of smaller ones.

These rings, distinguished by their three precious stones, have been popular for women for generations because of their elegant proportions and profound symbolism. Trilogy diamond rings are beautiful symbols of love and commitment. Three-stone engagement rings have gained popularity over the past couple of years. This is because a three-stone engagement ring can look every bit as contemporary as a solitaire engagement ring.

If you like the look of a trilogy diamond ring, then you might want to consider some modern-day versions of this classic design. For example, you might want to consider a trilogy diamond ring with geometric shape diamonds such as emerald cut, hexagons, squares or Ascher-cut.

Gwendolyn Three Stone Engagement Ring

Ojo Diamond Engagement Ring

hidden halo engagement ring

A halo engagement ring is a diamond ring design where the centre stone is surrounded on all sides by smaller diamonds or gemstones. The halo is a versatile stylistic feature of an engagement ring setting that can be added to a centre stone of any cut, colour, or quality, and paired with any style band. Typically, the stones that make up a halo are small pave diamonds that are round-cut or cushion cut and the same colour as the centre stone. This creates a brilliant diamond ring that sparkles beautifully. A halo diamond ring can also feature accent stones or coloured gemstones to create a unique or vintage halo engagement ring design.

Halo rings have been around for centuries, dating back to the 1700s. During the era of Queen Victoria in the 19th century, halo rings were quite common; they consisted of an old mine cut diamond, rose-cut diamond, old European cut diamond, sapphire, ruby, or another coloured gemstone as the centre stone surrounded by slightly smaller diamonds, coloured gemstones, or even pearls. Typically the resulting ring resembled a flower. Of course, this look was and still is most feminine and romantic.

Later on, in the 1920s, the modern halo engagement ring emerged. In this version, the surrounding stones are much smaller than the centre stone and much more symmetrical. During this time, diamond cutting became much more advanced and the round brilliant cut diamond emerged. The most common version of the halo ring today still is a round brilliant cut diamond surrounded by small round cut diamonds.

Just as society was influenced by the monarchy back then, people today are still highly influenced by not only royals but anyone in the public eye. Back in 2010, when Prince William proposed to Kate Middleton with Princess Diana’s ring, the halo surged in popularity once again. The stunning ring featured a blue sapphire centre stone surrounded by a halo of round-cut diamonds.

Gabriella Pave Hidden Halo Engagement Ring

Abigail Pave Engagement Ring With Hidden Halo

Vintage Engagement Rings

“Vintage” refers to anything at least 20 years old, while “antique” refers to anything at least 100 years old. When it comes to engagement rings, “vintage” usually signifies the ring’s style rather than its age. In general, if you’re looking for a vintage engagement ring, you’re really looking for a modern, vintage-style engagement ring setting. If you’re visualizing a simple engagement ring, you’re most likely looking for a design from the “Retro Era” (1940-1960). However, most other vintage designs tend to be more ornate.

Aside from age, there’s not much to dictate style for vintage engagement rings. Technically, even relatively modern rings from the 1990s can be considered “vintage.” Vintage engagement rings often incorporate aspects of styles from multiple eras, blending them into something new. Check out these rings that combine elements of Victorian, Edwardian, and Art Deco design.

Charleston Vintage Engagement Ring

Lexington Vintage Inspired Engagement Ring




Rare Carat has so much to offer and I have really enjoyed exploring the website and learning more about their business and the way they sell their diamonds . It turns out they have a whole lot to offer! Beautiful diamonds at affordable prices, with so much choice! So many different options on cut, colour, size! the possibilities are endless. Most importantly though are the fantastic reviews from thousands of happy customers. What more could you ask for! 





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