Happy Friday everyone and how are you all? How has your week been? Mine has...
This afternoon I have something rather exciting to share with you. When this company first emailed me I was so excited to read what they had to say, a totally unique idea and something I knew I could get behind. May I introduce you to Box42 Dates. Box42 is a subscription service where you order a monthly box that creates fun, exciting and unique date nights for you in the comfort of your own home. The idea came about during the beginning of lock down last year, where Caroline & Jai were trying to come up with some fun alternatives to the ‘normal’ date night at home. Box42 was born and with over 2,000 boxes delivered to many satisfied couples, the business is now thriving! So, if you are bored of the old film and a takeaway then you NEED Box42 in your life. They have a different theme each month, ranging from Latin Spice to Undercover Agents, Zen Revival to Tuscan Pottery. You can order a one off box, or subscribe to receive a box every month. I just LOVE this idea, it’s just what we all need right now, I know you will love it too.
I’m a London-based PhD student, and pre-lockdown I was used to keeping myself busy in the lab, or out with friends. My boyfriend on the other hand is a consultant who spent most weeks travelling abroad for work. So being stuck together indefinitely in our 1-bed Shepherd’s Bush flat was unfamiliar territory to say the least! A month into lockdown, with both of us getting increasingly restless and stir-crazy, we realised we needed to make quality time for ourselves as a couple, to enjoy each other’s company rather than getting frustrated by the small things. After spending some time compiling a list of indoor date ideas, we realised most suggestions were the same old – cook together, watch a movie, give massages, workout together or play board games. It was the first hint that there was a gap in the market here!
Realising that we probably weren’t alone feeling this way, we decided to start a company together as something to keep us busy during lockdown, but also a way to help solve this problem for other couples. Naming it Box42 (a pun on “box for two”) we designed a subscription box for couples in the UK, that could make date nights at home exciting, easy and meaningful.
Over the year, we grew our website and web presence from scratch, grew from 2 sales a month to 2000 sales a month, learnt about social media and marketing, designed 9 different themes, built a team of 8 etc, etc, etc. We’ve learnt together, stayed up nights talking, brainstorming and strategising, been excited about something together and shared a common purpose and goal. It has done wonders for our relationship and we feel closer than ever. Starting a company is something neither of us would have managed to fit alongside a normal schedule, so lockdown was an absolute blessing in disguise for us. With Box42 bringing us closer together, we hope our date night boxes can do the same for many couples just like us who might feel like they’re stuck in a rut!
Each of our boxes revolves around a unique theme, and contains a few fun activities to do together (some lighthearted and some more meaningful), a few accessories to help set the mood, a curated Spotify playlist and exciting indie-brand snacks and drinks (we love partnering with other small businesses!). They also contain an optional 2 course meal and cocktail menu. Our boxes can be purchased as a one-off box or as part of our monthly subscription.
What sort of couple do you think you attract?
We attract couples which have a love of life and enjoy the adventure of trying new things together. Our date nights are always unique and allow couples to get out of their comfort zones and try something different!
How can brides and grooms to-be incorporate your boxes into their wedding planning?
We love working with all couples and providing them with something special for before or after their wedding! Planning a wedding can be hectic so we hope our boxes will provide the bride and groom a little moment for themselves amongst all the planning! We also love that our date night boxes encourage couples to keep the romance alive long into their relationships and give them an exciting thing to look forward to each month. The monthly subscription is a lovely and meaningful gift to add to their gift registry or wish list! We also understand how tough this year has been for the wedding industry and for couples who have had to postpone their special days. Our ‘Tuscan Pottery’ box in particular has been hugely popular for those couples awaiting their rescheduled weddings and honeymoons and we are so pleased we have been able to send these couples a little bit of love and light during this stressful time. We are so excited to see the wedding industry open up again and we look forward to working with more couples to provide a unique and special experience for them.
What makes you different to your competitors?
We offer a full service package and everything in our dates is planned to a very high level of detail. Our themes are super unique so all you have to do is open the box and enjoy your date night!
What do you enjoy most about your job?
Seeing how much our customers enjoy our products! We are always getting lovely photos of couples enjoying their dates and it’s such a positive feeling. Recently, we even had a couple get engaged with one of our date boxes!
What is your biggest achievement so far?
Putting together a wonderful team of 8 like-minded individuals who have helped us grow our business and supporting them through Covid!
Can you give me some information on your pricing structure?
Our boxes are priced at 34.99 for a one-off date night and 31.99 per month for a monthly subscription. We also offer gift vouchers and fixed term subscriptions.
What is your ideal way to spend a day off?
Grabbing the picnic basket with great food along with some puzzles and games to a local park. Spend the whole day together, challenging each other to solve clues and talking about whatever springs to mind.
What can you never leave the house without?
My phone! I want to make sure I am always reachable for any customer queries or if my team are stuck with a problem. For us, customers are the kings and queens and we will do anything we can to make their experiences with us fantastic.
What would you do if you won the lottery?
We would start a couples mental health support charity, which focuses on supporting couples to form long term healthy relationships. Relationships make up such a big part of our lives but there is very little focus on how to maintain and nurture long-term relationships well.
If you weren’t running your business, what would you be doing?
We would be reading as much as possible and seeing in what other ways we could bring people more joy – whether that would be through teaching science, running local events or guiding people around our home city.
What can we find in this months box?
This month, we are releasing our Joys of Japan date night box which features little glimpses into the language and culture, crafts, and food of the country which we enjoyed during our trip as a couple about 2 years ago. It’s a fantastic box, which is beautifully designed and will provide couples with a completely different at home date experience.
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