Today’s styled shoot is super pretty and bursting with pretty pastels and vibrant colours. It...
Today we have the stunning new collection from Jessica Choay to share with you. With beautiful lace and peek-a-boo styling these gowns are both delicate but bold and daring. I love the eyelash lace and plunging necklines and combined with 70s silhouettes these dresses are something a bit different. Perfect for the Modern bride with a Bohemian twist.
The collection has been inspired by bondage but mostly by how sensual the woman body is when it’s enlaced. As in previous collections, we like to play the game of hide and show with transparencies and cuts, we combine different types of silks and create contrasts with shiny and matte. I tried to explore all kinds of “restraints” through different cuts and fabrics : wider, smaller, stripes, lace motif, around the body. These restraints are here to empower the woman who will wear the dress, and therefore, they have to be “luscious” as in delicate, soft, shiny.
The main influence behind the collection is sensuality. This time, sensuality brought by the feeling to be enlaced, and seen enlaced. Of course inspiration comes from a lot of things, such as music, places and people. I guess I am always looking for sensuality, in all its forms, and I try to express it into new designs each season.
Lavish yet understated, self-possessed but, somehow, incredibly seductive, such are the words one might use to describe the world of Jessica Choay. It all began as an experiment from a small atelier in Milan. By mixing exquisite materials with an artful display of craftsmanship, the result was a repertoire of few, distinguished pieces. Soon, Choay’s very private but loyal clientele was claiming for more, and 2011 saw the label’s official launch.
Elements of floating fabrics and transparencies thread both through the ready-to-wear collection and the lingerie capsule lines, in a constant game of hide and show. Timeless, each collection seems to transcend the concept of seasons. With every piece, Jessica Choay invites you to step through the looking glass and ravel in the mystery of what has now become a second skin.
I am based in London but travelling quite often. I have been designing for about 5 years.
I started designing when I was living in Milan, Italy about 5/6 years ago, the production is still done there and all the silk we use is Italian.
The price range for our dresses is roughly between £400 and £2000. They can be purchased online at www.jessicachoay.com, at The Wedding Club in London and Septième Etage in Geneva.