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We are very excited at Boho HQ, as today sees the launch of the brand new collection from Grace Loves Lace. Last time Grace Loves Lace launched a collection was last year with the Untamed Romance Collection, so we are super excited to see some new designs from this amazing bridal label. We are BIG fans of the Australian brand here on the blog, and it seems that our readers are aswell, as we have featured quite a few real brides wearing Grace Loves Lace gowns over the last few weeks. This ‘BLANC’ collection is truly breathtaking, a wonderful mix, of Boho chic, mixed with a glam, elegant, modern-day twist. So much beauty in one collection of dresses. We know you are going to love it!
Delivering a new era of wedding dresses since 2010, Grace Loves Lace are renowned for creating effortlessly unique, luxurious designs for the modern woman. Now, the Australian bridal label are releasing an exciting campaign and collection, BLANC. The first bridal launch since the highly acclaimed Untamed Romance Collection, released in 2015. BLANC represents the girl who is seeking something classic, sophisticated and unique – it’s a collection that will intrigue and delight, not only lace lovers, but the lace skeptics.
The 13-piece collection features bold designs and striking silhouettes for the modern romantic who isn’t afraid to make a statement. Imagined in an elixir of French lace, with crisp white accents and angular intrigue, BLANC has a decidedly modern edge, yet with an always present romantic sensibility.
BLANC offers modern yet feminine shapes handcrafted with a contemporary, geometric printed lace, striking contrast lining all designed to create an enchanting effect on the skin. They are understated, yet unforgettable designs that the modern woman can wear in her own way. Featuring fluid like sandwashed silks and one-of-a-kind capes, handmade with barely there, French Chantilly lace, BLANC allows the bride to have choices, and for her dress to reflect who she is as a woman, both in personality and in style.
“B L A N C is symbolic of the emergence of personality driven style & a salute to the Grace Girl – our muse”, says Grace Love Lace’s Founder, Megan Ziems. “Out of any collection we have created before, BLANC is the one that I think represents who we are. BLANC is our way of saying this is what we are about, this is what our girl is about.”
This collection is a salute to our muse and the women of Grace. She’s witty, passionate, a natural beauty, captivating, effortless and intelligent. “We understand how important ‘the dress’ is to her, so we design with the woman in mind. We aren’t afraid to declare that our brand is not about the wedding, or the bride. We’re all about the woman,” says Ziems.
Featuring New Zealand native and supermodel, Georgia Fowler, shot by the talented Darren McDonald in New York City, the campaign is focused on bringing the BLANC muse to life through a divine direction and a beautiful sense of shifting paradigms. The BLANC collection is every inch soft but bold, unique yet understated, sexy and sophisticated. Ultimately modern yet unforgettable, just like today’s bride.
Proud to be the revolutionaries defining a new era of bride, Grace Loves Lace specialise in creating effortlessly unique, luxurious designs for the modern woman. Proudly designed and handmade in Australia using the most exquisite lace and sandwashed silks from across Europe, Grace Loves Lace offer a wide range of range of wedding dresses, jewellery, accessories and everyday wear for the woman of style, substance and passion – the unique bride.
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