18

Dec

2013

Ask The Experts – The Big Wedding Rip Off? A DJ’s Perspective On Why Suppliers Charge More For Weddings Than For Parties.

 

True Cost of a Wedding DJ

As a wedding supplier myself, one of my bug bear’s is when people say that suppliers add-on extra fees when they quote for a wedding opposed to a party. I hear this a lot and it always gets me in a tiz ever time I hear it. Some suppliers may do this and others may not, I guess it depends on what area of the wedding industry you are looking at. BUT if they do there is always good reason why.

Today I have invited DJ Mark van den Berg of Mighty Fine Entertainment to give you some in site into his world and why fees may differ from job to job.

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I’ll pass the Blog over to Mark………

A few months ago, you may have encountered a piece in the Daily Mail entitled “Great wedding rip off” based on “research” undertaken by Which?. The premise of the article was that a journalist was sent to ask various suppliers for quotes for a party. The chosen suppliers were then separately asked for quotes for a wedding with the same numbers etc. and the differences in price were recorded and reported.
It is easy, as a customer, to feel outraged over the discrepancies in party and wedding costs, particularly when, on the surface of things, the two jobs are the same. Or are they?

I can only speak for my own industry as an entertainer, but there are some major differences in cost and service that should be highlighted before wedding suppliers with different prices for parties and weddings are dismissed as opportunistic con artists.

the true cost of a wedding DJ 1

(Photo by Jackson & Co Photography. Full wedding HERE)

  • The first is that parties are usually a lot more straightforward than weddings. While there may be a few requests, once the tone of the evening and the type of music has been discussed, there is little else to do but turn up on the night and play the agreed music using my equipment.
    A wedding is a far less straightforward affair. It is the biggest day of two people’s lives and, as an event many couples have been dreaming of every detail for years – including the music. When I am booked for a wedding, I will go for an initial at-home consultation with the client to get a feel for their personalities and preferences. I will then visit the venue in advance and often conduct a second client meeting. As it’s a wedding, there are often many more personalised song requests, and so much time is invested in ensuring we have all the requested music.
  • Because a wedding, as opposed to a birthday party or corporate event, often involves people of all generations, more careful playlist planning is required. A wedding DJ has to invest hours into the perfect playlist that will cater to the couple’s wishes, keep older generations entertained without alienating younger generations and vice versa. If music is required during dinner or the day, that is an additional responsibility that is not necessary for a party.
  • Often first dance music requires editing (we have even edited the vows over the first dance track before), as does music for special dances pre-planned by the wedding party and guests. A wedding DJ also acts as MC for the evening, which means a planned and personalised introduction of the toast, grand entrance introductions, cutting of the cake and the bouquet and garter toss, announcing the meal and buffet.
Cheshire wedding photography

(Photo by Jess Petrie. Full wedding HERE)

Breaking all of these factors down into financial investments, the hours put into a wedding vastly exceed those put into a party purely due to the nature of the event. I won’t bore you with the sums, but my net rate for 40 hours (the average amount of time spent on one wedding) of work is less than £20 per hour. Arguably a fair rate for a highly specialised job.
The key difference in the two prices is the level of service – weddings and parties have different needs, and catering to a wedding party’s needs takes more time and work. We’re not saying that there aren’t any charlatans out there, but in an industry that requires a standard of nothing less than perfection, you do get what you pay for.

So next time you see two different prices advertised for two services that look similar, ask your supplier what the different services include and why the prices are different. If they have priced themselves that way, we bet there will be a justification that will leave you happy and comfortable to leave the biggest day of your life in their hands.

The true cost of a wedding DJ 3

(Photo by  Philip Hearing. Full wedding HERE)

 

Established in 2006 by internationally acclaimed DJ, Mark van den Berg (aka Mark Luvdup), Mark – together with his team of hand-picked professional DJs, all of whom have more than 25 years’ experience –Mighty Fine Entertainment is the leading DJ hire and mobile disco provider in London and the South-East.

www.mfent.co.uk
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@MightyFineEnt

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Comments

    Helen Lisk

    Great article! I also get tired of hearing people complaining about unreasonable ‘wedding mark up’ without considering that weddings actually do involve so much more effort, time and resources than other events – and therefore genuinely do cost much more for a supplier to deliver.

    Reply
    Belinda McCarthy

    Quite right! The amount of time required, as a photographer, to invest into a wedding is entirely different to a party. For a party I’ll probably chat on the phone to the client beforehand, send a couple of emails, attend the party for, say, four hours and then do a clean and straightforward edit, which probably takes another couple of hours

    For a wedding, there’s so much more that goes into the time I invest in getting to know the couple, the pre wedding consultations, site visits, pre wedding shoot – and that’s even before the wedding day. On the day itself, I’l be there for maybe ten hours, maybe twelve, maybe more. The editing is a fine art process that will probably take up to a week to complete; and then there’s album design, meetings to help the client proof the images, and so on. And let’s not forget that the wedding day will doubtless include couple’s portraiture which requires additional lighting, equipment, editing time.

    I bet I probably make more per hour from a party than a wedding! But, the time invested into a wedding day is wholly satisfying, particularly when the client is so enamoured with the result. I know which one I’d rather be doing, even if I end up earning less!

    Reply
    Martina

    Again? They did it again? They had already published something similar (here http://www.dailymail.co.uk/femail/article-2342503/Wedding-couples-hit-extra-charges-venues-photographers-DJs-simply-getting-married.html). I agree with all that’s been said above. I had written a personal rant on the photography side of things on my blog as well, when the first article by Helen Lawson was published. I’m still puzzled at this.

    Reply
      Mark

      Hi Martina,

      It’s the same piece of “research”… I tried to contact Which? on a number of occassions but was met with “we’ve done our research and it’s right” attitude – obviously no reply from the editor either…

      Reply
    Abbie

    What a brilliant article! I own a wedding cake company and hear this old chestnut time and time again. Anything required for a wedding takes tenfold the amount of time, research and planning as any other celebration. For starters people booking birthday cakes don’t get 3 tasting consultations, design sketches, Pinterest boards, email updates, day before the event meetings and then delivery and set up on the day. People as a whole think the wedding industry is one big rip off but the moment we all dropped our prices (and our standard of work respectively) they’d be up in arms. You do most certainly get what you pay for. It’s just a shame people don’t see it like that :(

    Reply
    orange county dj

    DJ’s stress level for a casual party= 1

    DJ’s stress level for a formal wedding= 9

    There are formalities to be announced, playlists to be created, pre-wedding planning consultations and nothing better go wrong or you’re gonna have one ticked off bride telling all her friends how bad you suck!

    Reply

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