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Today’s Wedding Wednesday post is more of a personal post than anything else, but do feel free to join in and add your opinion if you have one.
I have been having a bit of a battle with myself over the last few weeks over what I am, am I a wedding planner or a wedding blogger?? I guess a bit of a split personality, crisis of identity thing going on in my little head!
You see I started into the wedding business as a wedding planner, I spent a lot of time and money getting the branding for the website right, the design, the copy and the images just how I wanted them. The blog was a bit of an add on, something that people told me I needed! I started writing maybe 2-3 posts a week, this then went up to 4, then to 5, then to 6 and now 7 posts a week, sometimes more if I have something special I want to share with you. When I started I saw the website as a static shop window, somewhere where I was professional and sold my wedding planning services, where as the blog was somewhere I could be a lot more of myself, have an opinion and share with you what I liked in the wedding world. If I had met a great supplier I would write about it, or if I had been to an amazing venue I would write about it, but in the first instance the blog was there to promote the wedding planning and help me get business.
And that it has done. But what I have found is that the Blog has became a real labour of Love, something I have really put my heart and soul into, and something I get real satisfaction from…I do see it as a baby that I have nurtured and something I am really proud of.
So why am I bring all this up?? Well I have come to a point when I feel that isn’t the case anymore and I have been a bit stuck on where I go with both……….am I a planner or a blogger, and can I really do both?
In the last 6 months I have seen a big difference in my readership, especially the last 3 months. This in turn has made it possible to take on sponsors which has given me a new wage away from the wedding planning………..which leads me to wonder which is more important…….am I now a wedding planner or a wedding blogger??
Having spoken to some of my wedding friends some say that they still see me as a wedding planner with a blog as a side line, while others see my main job as a wedding blogger!…….I once used one to build the other, but as I see it now they are both businesses in their own rights, so need to be treated as two separate entities…but how do I do this when they both feed off each other?
I have already had questions about branding, does one fit with the other, should they both be the same, or should they now be completely different?
I am considering a whole new brand makeover at the end of the year…but do I really need it??
But it’s not just the look of it all, how do I split my time?
Before the blog was bringing in any money my brides where always the most important thing to me. Now though I have to make sure that I am looking after my sponsors and brides in equal measure. Before my wish was to make the blog as good as possible for my own personal pride and self-satisfaction, but now I have the added responsibility of knowing that people have paid good money to advertise on my blog so I have to make sure my readership stays high and I do the best possible job for them!
It’s hard enough being a wedding planner, trying to juggle 20 weddings with 20 demanding brides and grooms, but now added to that responsibility is all that being a wedding blogger brings!
After a lot of thought though and chats with my wedding friends I have concluded that I can’t do one without the other. The blog is the blog it is because I am writing from the industry as a working wedding planner, There are a lot of great blogs out there and they are all different, what I feel makes mine different is that I am a living working wedding planner, involved in weddings on a daily basis and for that reason I can write not only from the experience of my own wedding but because I am involved in so many other peoples weddings on a first hand basis. I am out there meeting the supplies, going to the venues, answering the problems of real brides and sorting through their wedding plans on a first hand basis.
On the down side I do miss some of the wedding events that I would love to go to if I was only a wedding blogger, so many things that I would love to go and report on but I can’t as I am working at a wedding, or meeting with a bride…….but surely this isn’t a bad thing??? I could be sat at home commentating on the wedding world, but instead I am out there working in it, and able to bring you the wedding world on a first hand basis.
So that is the way I need to look at it!
I enjoy the wedding planning, I enjoy the Wedding blogging…and without one the other wouldn’t exist……………….So I am both a wedding planner and a wedding blogger in equal measure, they both have the capacity to bring in the same amount of money, and the wedding planning means that I’m not stuck in the office 7 days a week, feeling like I am losing touch with the wedding world that I know and love, while the office days I have blogging means I can still have the odd makeup less days, slobbing in my over sized jeans and sweat tops!
But I have to make sure I have to divide my time equally, make sure my diary is split on a weekly basis, time for each bride and time for researching each blog post, meeting with different suppliers, while going through submissions, walk thoughts at venues while answering advertising enquires…….the list is endless!! And so it sees is my to do list!
So I guess in all my questioning I have found my own USP and that is that I can wear boht hats and make them both work! I never thought when I set up the wedding planning side of things that the blog would be as successful as it, so I guess life as much as I like to plan it (and believe me I like to plan) always throws up curve balls!…….and that is what makes it so exciting!
So does anyone else have this problem? There must be other people out there wearing more than one hat when it comes to the amount of jobs you do.
How do you mix the two? How do you separate one job or brand from another?
What if you’re a bride? Do you read my blog and maybe think how fabulous it would be to have a blogger plan your wedding? Would you pay extra for the privilege? Or do you think that I’m not a propper wedding planner because I spend so much time writing the blog?
I would love you to share your thoughts, am I Boho wedding planner, or wedding blogger…….and what are your own experiences of the situation?